Website Redesign for GMUND Paper | Tolleson
Where color leads the journey
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Even the toughest challenges are a chance for growth.
After working with Gmund across a number of projects through the years, they lost their primary distributor in Europe, and the time came to completely reimagine their website.
We were tasked with translating a tactile product into an online experience that enhances its unique qualities. We established a refined visual framework: typography, layout, imagery, and interaction principles, designed to feel premium while remaining highly usable. Working side-by-side with Loop in Austria, we developed a production-ready, scalable system that took inspiration from physical swatch books to focus their product discovery navigation around color.
Instead of risking a significant portion of sales, Gmund built a new direct-to-consumer platform—one that supports both inspiration and conversion.
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Project Information
Project
Information
Services
Visual Identity
Web & Digital
Photo & Video
Go-to-Market
Visual Identity
Web & Digital
Photo & Video
Go-to-Market
Deliverables
Visual Language
User Research
UI/UX
Component Library
Art Direction
Shooting & Filming
Digital Content
Visual Language
User Research
UI/UX
Component Library
Art Direction
Shooting & Filming
Digital Content
Industry
Design & Architecture
Partners
LOOP
LOOP
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AN ENGINE FOR DISCOVERY
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Florian Kohler, Founder
"The new website captures the strength, structure, and character of paper and brings its tactile qualities into a refined digital experience.”
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Guided by color
Paper is often chosen by feel, finish—and especially color. To mimic physical browsing behavior, we created a color bar nav to serve as a main entry point to Gmund’s new site. This intuitive way to explore was a breakthrough from typical ecommerce models.
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“Our vision for the site was a beautiful tool that functioned as both a business driver and an expression of craft.”
Evan Tolleson, Design Director, Tolleson
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Related
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